Showing 26 results for Marketing
Here are all the blog posts and podcast episodes that apply:
Podcast Production Framework: From Idea to Impact
Our Podcast Production Framework: From Idea to Impact We’ve refined this process over time to make it both simple and flexible, whether you’re launching your very first episode or tightening up a long-running show. At its core, we break things down into three phases: Ideate → Create → Distribute Let’s unpack each step. 1. Ideate:…
How to Create a Sense – and a Reality – of Belonging with Your Customers
Let’s take a look at some of the most illogical and debunked beliefs and how they take root. Flat-earthers and white supremacists are groups who hold, celebrate, and rally around well-researched and easily debunked belief systems. Those are two examples, but quick browsing of the internet will find you many, many more (check out “Birds…
Okay, But What Types of Photos Actually Perform Best on Social Media?
Fact: Just because it’s a great photo, doesn’t mean it will perform well. That’s the first thing I learned when I started taking photos for a small business’s social media account. I will never forget how confused I was the first time I watched this take place. I had the perfect photo, but as soon…
6 Tip-Top Referral Generating Tactics and Why They Work
Each week, The Wonder Jam sends out an email with news and updates from our wonderful community of ambitious, creative people (you can sign up for this email at the bottom of our homepage). Sometimes folks from that community ask questions. We respond to those. One reader recently asked, “How do I generate referrals? Do…
The Only Instagram Caption Formula You Need To Improve Engagement
The other day, as I was crafting Instagram captions for a client of mine, I stumbled across a sobering, albeit hilarious, quote that we decided to use as one of her social graphics: “Hell hath no fury like a toddler who has been given toast when they asked for toast.” First, I chuckled. Then, I…
You Should Be Paying More Attention to Your Instagram Hashtags
There are two ways to approach Instagram hashtags. You can either: Throw a bunch of them on the end of a post and cross your fingers they’ll work (not recommended) Develop a strategy and actually stick to it (highly recommended) While some brands and industries seem to have it easier than others, a pinch of…
3 Essential Tips to Manage Your Social Media Account Without Losing Your Mind
If you run a small business, chances are you’re the only one managing all of your social media channels. Sure, you might really enjoy it at times—but you also might get frustrated when you lose 20 followers overnight. And while you may get tons of positive comments, you might also get a few really mean…
3 Things Small Businesses Should Do on Social Media, Right Now
Hey there, small business owner! I know you’re busy, so I won’t snag too much of your time. I wanted to hop on the blog today to share three easy social media marketing efforts to help you win at Facebook, Instagram, Twitter and Pinterest. Whether you’re brand new to social media or you’ve been playing…
Yep, Blogging is Important. Here’s How to Maximize its Value for Your Business…
I know what you’re thinking: a blog post written about blogging? So meta. In all seriousness, blogging for your business is extremely important. Not only is it an easy way to boost the SEO value of your website (better SEO = higher rankings in Google = better exposure), it positions your brand as a trusted…
You Don’t Need Photoshop to Create Beautiful Things (Use This Free Tool Instead!)
I’ve been managing social media accounts for over 8 years now. For some of my past clients, the content was easy to create because they had a plethora of photos and a designer who would make on-brand graphics for me in real time. For others, I wasn’t so lucky. Instead, I caught myself having to…
What the Heck is a Social Media Content Calendar and How Do I Get One?
Hello, and welcome to 2019*, where you kinda-sorta-have-ta keep up with social media if you want to find success as an online brand. While social media might seem simple (you just log in and post stuff, right?), there’s a lot that goes into keeping up with it. Have no fear, the content calendar is here!…
Why I Developed the More Clients for 1-Person Businesses Workshop
I was trained in the dark arts of “sales”—learning the tricks to make money, sell things, and persuade others to follow along. I wasn’t particularly great at this skill, but I was trained in it, nonetheless. Graduating college into a recession (raise your hand if you graduated in 2008 or 2009), I ended up with…
How To Write A Killer Bio For Your About Page
Talking about yourself is hard. Like, really hard. Which is why you can imagine the look on many of our clients’ faces when we say “let’s talk about your website bio.” After a deep sigh, and a slight chuckle, I usually hear: “I have no idea where to start.” Maybe you’re afraid of bragging too…
What’s a Copywriter, and Why Should I Hire One?
“Just do it.” “Think different.” “Taste the rainbow.” Let’s play a quick game. Can you guess which brands belong to each of the slogans above? I’ll give you a minute… Okay, time’s up—and I bet you got a 100%. In fact, you probably didn’t even have to cheat. That’s because what Nike, Apple, and Skittles…
Podcasting. Getting Started and Tools to Use
The Wonder Jam started a podcast. Over the years, plenty of people told us that we should record one. We watched a few friends start their own and we even had some false starts. It wasn’t until I (Adam) had a phone call to catch up with Michael Yoder that I actually started to develop…
What I’ve Learned From Public Speaking
Over the past five years, I’ve taught countless classes, presented at conferences and presented my work (almost weekly). I used to get nervous all the time. Now I get nervous sometimes. I still sweat a lot. But I’m much more confident and I’ve found that a few things make a huge different when delivering my message….
Who Do You Want To Help?
Odds are, you’re drawn to a specific type of person. Your heart goes out to them. When you’re walking around town, you think of ways you could help them. Our life is full of characters. Actors in each scene drive us. There’s always been a type of person that I’ve (Adam) been drawn to help:…
Non-Gross Ways to Get Your Business The Attention it Deserves
Marketing can feel gross sometimes, can’t it? Small businesses tend to have a marketing problem. They work hard, take care of their customers and don’t often receive the attention they deserve. It’s one of our pleasures to work with so many remarkable business owners, but they often don’t do a great job getting the word out…
Fixing SEO Problems The Wrong Way
A year ago a large company sent Allie some free products hoping that she would post about it on her blog. She did. In fact, they offered her a unique affiliate code because she’d driven them a lot of new customers. (Sidenote: influencer outreach should be something your business is doing!) That same business just…
The Power of Strong Visuals
From our perspective, a logo can be a beautiful thing. So can a website. So can amazing business cards. There are portions of your business that are disposable. Invoices, emails, receipts, envelopes, etc. But there are portions of your business that will be used over and over and over and over. Think of your visual…
Learn to Love Your Ground
We came across a business last week and – surprisingly – they were located right down the street from our home. We walk by their location, drive by their location and visit other businesses near them on a weekly basis. But we had NO CLUE they were there. None. We work pretty hard at staying…
The Smallness of Your Business is Actually Big
We work with large and tiny companies. We help companies with big budgets (that are coming from even larger budgets). We usually think they’re wasting more money than they realize. We also help people with tiny budgets. These budgets are coming from the personal bank accounts of entrepreneurs who have a dream. The small budgets…
4 Ways To Make Your Online Content Better
Have you heard? Boring content is out and interesting content is in. Think about it, would you willingly read something dry, uninteresting and pointless? Moving on! Try these four ways to create better content that will bring your readers back and wanting more: The Value of Value What’s in it for your reader? Why should…
Pricing Yourself and Knowing When to Raise Rates
We’re often asked how we invoice, what our contracts look like, what our favorite payment gateways are + general pricing. We’ve always approached the topic of money pretty openly but a few weeks ago, Kory tweeted to us about the topic of raising your prices. How do you know it’s the right time? And by how much? This…
Three Customer Habits That Tell You Everything About Them
Gaining insights into your customers can be difficult, you can pay companies large sums to give you some of the same sights they’re giving to everyone else. While this isn’t complete, here are three keys to understanding your audience. What Music Blows Their Mind? Music taps into our emotions, nostalgia and the story we tell…
Get the Blog Inspiration Flowing with This Simple Trick
Just got off the phone for hour-long conversation with my friend Bret Burchard of the Phoenix Suns and ChampionShift. *If you don’t know Bret yet, you will. NBA coaches – most notably Brad Stevens of the Boston Celtics – are reading Bret’s writing to their teams* I was talking to him about his work and his love of writing. Reminded of…
